Cinema and the advertising industry speak in two different languages. Nicolás García, as a director of photography, merges with reality and becomes part of diverse generational contexts, allowing him to tell more personal stories. THE GOAL:  Digitally showcase the exotic personality and the profound professional world of Nicolás García, dividing it into two different languages: Commercials – music videos and movies. Video focus. Resources: • Web team (2 people) • Wireframes • Inspiration moodboard by Nicolás Deliverables: • Benchmark • 21 designed screens > 140 hours of work • Elements design • UI kit Direct Contributions: • Transfering Nicolás´ personality and taste into digital. • Transfering ux wireframes into two worlds. • Helping the client to transform his world into digital.