TANKU is a start-up born in Switzerland within the framework of VentureLab. It has been categorized as incremental innovation by experts in the field of development and web solutions. TANKU specializes in the use of new technologies applied to the marketing of gifts and social net services generating emotional returns through innovative and positive experiences for its users. THE GOAL: To design an unique and fun digital brand and ecommerce based on sacred geometry principles to connect people through gifts. Resources: • Web team (4 people) • Wireframes • Market research • Moodboards Deliverables: • Logo • UI design in 3 weeks, 14 designed screens (main pages). UI DIRECT CONTRIBUTIONS: • Transfer ux wireframes into style guides, design systems, design patterns and attractive user interfaces. • A harmonious brand and ecommerce using golden ratio. • Presenting ideas, concepts and design solutions to various stakeholders incorporating feedback into the designs.