+52 55 78017854



I have been involved in the project thanks to Backbone Technology, a digital agency from Canada.

Backbone and I, as a team, worked together in order to create an elegant e-commerce that connects cultures through a special selection of high-quality objects made by Dayan Candamil, a powerful woman who travels around the world recollecting decoration, apparel, accessories and beauty objects.

THE GOAL: Create an ecommerce user interface that would represent and allow Dayan Candamil to share her recollection of special objects.

Design rationale:

Culture connection in white.

Having a client with specific and good taste, the brand needed to create a balanced and clean design, based on the product as protagonist. To accomplish this need, I chose white as the principal star, applying micro, macro and active white spaces to direct the audience’s eyes straight to the product areas. Along with enhancing the overall user experience, increasing content readability, embracing more interaction and improving website loading speed.


  • Web team (3 people)
  • Wireframes
  • Brand guidelines
  • Direct contact with the client


  • Benchmark
  • 30 designed screens > 80 hours of work a week for 3 weeks
  • Design system
  • UI kit
  • Interface Inventory

UI direct contributions:

  • Transfering Dayan Candamil´s personality and taste into digital.
  • Transfering UX wireframes into style guides, design systems and elegant user interfaces.
  • Presenting ideas, concepts and design solutions to various stakeholders.
  • Developing and maintaining documentation regarding style guidelines.

Happy Colombian living and
Working remotely in Guadalajara México.

+52 55 78017854

Erika Castellanos

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